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John B. Stetson

In the United States, a "Stetson" refers to a cow-boy hat.
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Created in 1860 by John B. Stetson, son of a hatter, the Stetson is quickly a success among cow-boys. Mister Stetson's motto was "to do things right and the best we can". For all the 20th century, the brand diversified into clothing and bourbon, with central theme, the american west.

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