The Mars distillery originates from Japan where it enjoys an exceptional geographical location. It is located at an altitude of 800m in the small village of Miyata, an area with a harsh climate, in the heart of the Japanese Alps. There, it enjoys the sources of pure water filtered by the mountain for centuries to give Mars whisky its unique character.
Shinshu was founded by Maison Hombo Shuzu, a producer of wines and shoshu. In the 1980s, the drop in demand for spirits forced Kiichiro Iwai, its founder, to close the distillery in 1992. It reopened in 2011 with a new bottling which naturally took the name "The Revival 2011".
The production of Shinshu varies throughout the year, the winter months are devoted to whisky while the summer months are devoted to brandies and other spirits. The whiskies produced at the Shinshu Distillery are aged in barrels of Brandy, Bourbon and Japanese red wines.
In 2015, Mars decided to create a second distillery, Tsunuki.