The history of the brand really began in 1867 when Jean Tobler opened his "Special Confectionery" in Bern, Switzerland.
Very soon, the demand for Tobler chocolates is so strong that Jean Tobler ends up opening his own chocolate factory. With his sons, he founded the "Berne Chocolate Factory, Tobler & Cie".
In 1908, Theodor Tobler (Jean Tobler's son) and Emil Baumann (production manager and Theodor's cousin) invented a unique chocolate: the Toblerone! With its special recipe, its triangular shape and its typical logo, Toblerone becomes the Swiss chocolate par excellence.
Today, the production of this famous chocolate is still made in Bern.