Guinness Draught 44cl 4.2°
From November 19 to December 11, for the purchase of 5 Guinness or Smithwick's beers, the 6th is free in your basket!
Guinness is strongly linked to the history of Ireland and it is one of its symbol on an international scale. Guinness Draught is the most sold beer in Ireland.
It is brewed from a wort containing highly roasted beans which give the beer its dark colour and its coffee and cocoa taste.
Served between 3 and 5 degrees, it has an outstanding smoothness, a strong full-body and bitterness.
The can contains a mixed gas ball (nitrogen): the "Floating Widget" which reconstitute conditions of draught beer given at the counter of any pub.
The story of Guinness is a combination of passion and inspiration. This is the story of an Irish beer that became, with a bit of magic, one of the most popular beers in the world.
Arthur Guinness, brewery founder
Arthur Guinness opened his first brewery in 1755. In 1759, he signed a lease agreement of 9000 years for the decommissioned brewery of St. James’s Gate in Dublin. His son, Arthur Guinness, developed his father’s work and the brewery became the largest of Ireland. The brewery started exporting to England, and then became global with exports to Portugal, the West Indies, Sierra Leone and New York. In 1850, Sir Benjamin Lee Guinness, son of Arthur II, took over the family business and became Deputy Mayor of Dublin.
The brewery never ceased to grow and kept on exporting more. It is now the largest brewery in the world with an annual production of 1.2 million barrels. In 1997 Guinness PLC and Grand Metropolitan PLC merged to form Diageo PLC. The name comes from the latin word for "day" and the Greek word for "world". In 2009, the brand celebrated 250 years and the success has continued since!
Guinness, a stout beer
Guinness is a brown beer with a strong caramel taste and a slight coffee note. It convinced millions of consumers around the world. Guinness is a stout beer, stronger in alcohol than most beers and taste, but also made from roasted malt and roasted barley grains. Guinness is also characterized by a lasting thick white foam top that appears when served on tap, also to be found in cans and bottles, thanks to the "floating widget" that recreates the effect produced by nitrogen.
An Irish icon
Guinness is certainly one of the most iconic Irish beers. Each can, bottle and glass boasts the Irish harp, well before being used as a symbol for the Irish nation. As an interesting historical footnote, you might notice that the harp appears the other way round…
Guinness also developed widespread communication campaigns. Who does not know, the famous Guinness posters available worldwide? This made Guinness a unique, internationally recognized beer with a unique taste and a strong character.
A place to see in Dublin: the Guinness Storehouse.
The old Guinness brewery has been turned into a full-scale museum, retracing the whole history of the brand. A unique museum shaped like a giant pint, built over seven floors!